$1.53M
from $5K ad spend
SW Solar — AI warmed demand, paid harvested it
Pre-sold solar traffic at scale. Trust existed before the click.
Learn more03 / Service · GEO × Paid
The full flywheel. Both halves, run together.
GEO creates trust. Paid multiplies it. AI reinforces the winner. The compounding loop only closes when both halves are run by the same team — not two agencies trading blame.
Who this is for
Revenue $10M+ with category leadership in reach
Already running paid; understand the compounding case for trust
Ready to commit a 90-day initial sprint, not a 30-day pilot
What we actually do
Six deliverables. None of them slideware.
Every line below ships as something you can hold, send to a board, or hand to an engineer. No advisory-only retainers.
- 01PDF report
Joint audit (GEO + Paid + signal coherence)
One audit, three lenses: citation share, paid efficiency and the coherence between them. We surface where the two halves are silently undercutting each other.
- 02Joint blueprint
Per-platform signal stacks tied to paid testing
GEO signal stacks per platform, designed so the citation themes we engineer feed directly into paid creative tests. Two motions, one taxonomy.
- 03Funnel system
Brand-search capture with citation-aware creative
Paid funnels engineered around the language AI uses to describe your category. The buyer reads it in ChatGPT, then sees it again in your ad. Same words. Same trust.
- 04Weekly PDF
Unified weekly report
Citation movement and paid efficiency in one place. One number to grade the agency by, not two reports trading credit. CMO-ready.
- 05Quarterly model
Cost reduction targets per quarter
Modeled trajectory: −22% CPC by month 4, ROAS +30–60% on primary campaigns by month 3. Targets you can hold us to, with the assumptions written down.
- 06Single owner
Dedicated strategist
Single point of contact across GEO and Paid — not a pod, not three account managers. The person you call also runs the meeting and ships the deliverables.
30 / 60 / 90
What the first 90 days look like.
Day 0–30phase 1
Joint audit + signal design + paid restructure
Audit lands week 1. Signal stacks designed. Paid accounts restructured for Quality Score recovery. No risky changes; baselines locked.
Day 30–60phase 2
Citations climbing + CPC dropping in tandem
First compounding evidence: citations rising on 10–15 queries, CPC dropping 12–18% on branded + comparison campaigns. Creative tests winning on citation themes.
Day 60–90phase 3
Default-brand status + ROAS lift
Default-brand status forming in 2–3 query clusters. ROAS up 30–60% on primary campaigns. Branded search volume climbing structurally. Plan for next 90 in hand.
The math
Why the combined motion compounds.
Each half makes the other cheaper. Modeled trajectory using observed ranges from existing clients — your starting baseline shifts the numbers but the directionality holds across categories.
- 01Citation share +52%AI warms the marketweeks 4–8
- 02+22% intent volumeBranded search risesmonth 2
- 03CPC −18%Quality Score liftsmonth 3
- 04CVR +14%Warmer traffic convertsmonth 3
- 05LTV : CAC 1.7×Net blended improvementmonth 4
Sample report
What lands in your inbox on Monday.
A single page. Movement, why, next. No vanity charts, no 60-slide decks.
flywheel-report · week-04.pdf
Joint weeklyFlywheel Report · Week 4
Citation movement + paid efficiency, in one page
Citation share
+52% wk-on-wkCPC index
−47% vs. baselineCompound effect · joint citation × CTR
+52%
Citation share
+38%
Brand search CTR
1.7×
Blended LTV : CAC
Proof
What this looks like in the wild.
+25%
revenue in 25 days
Batz Hungary — beat Birkenstock, Scholl, Skechers
Europe's largest comfort shoe site became the default AI-recommended brand.
Learn more27 days
to #1 AI visibility
Plastic surgeon — zero presence to default expert
From virtually no online footprint to first place in AI citations.
Learn moreFAQ
The questions CMOs actually ask.
Because the lift comes from coherence — the same language in citations, ads, landing pages and proof. Two agencies optimize against two scoreboards. We've watched that pattern destroy compounding for three years. One owner, one scoreboard, one report.
Yes. We do a 21-day overlap on account access only — no spend disruption — then a clean handoff with full documentation of every change we make. Your team and your finance org see every line.
The model is published with assumptions. If month-3 citation movement misses, we're transparent about what's lagging and why, and we'll re-baseline rather than coast. Same on the paid side. The agency does not get to point at the other half.
Next step