$1.53M
from $5K ad spend
SW Solar — AI warmed demand, paid harvested it
Pre-sold solar traffic at scale. Trust existed before the click.
Learn more02 / Service · Paid
Paid that compounds, not paid that taxes.
When AI pre-sells your category, ads stop fighting cold attention. We run search, social and brand-search capture engineered to harvest the trust GEO creates — higher CTR, lower CPC, faster conversions.
Who this is for
Currently spending $50K+/month on paid acquisition
CAC trending up; AI visibility share trending down
Brand search underperforming relative to category demand
What we actually do
Six deliverables. None of them slideware.
Every line below ships as something you can hold, send to a board, or hand to an engineer. No advisory-only retainers.
- 01Campaign blueprint
Brand-search capture
Search and social campaigns engineered around the queries AI sends to Google. Branded, comparison and category queries treated as three distinct economics, not one bucket.
- 02QS rebuild
Quality Score engineering
The relevance signals that drop CPC: keyword-to-ad-to-LP coherence, expected CTR, landing experience. We rebuild what existing accounts let drift, one ad group at a time.
- 03Audience stack
AI-warmed audience layering
Audiences built off citation themes and intent signals, layered into Performance Max, Demand Gen and Meta Advantage+. Warmer cohorts, lower frequency, cleaner spend.
- 04Test calendar
Creative testing pipeline
A continuous test cadence tied to the citation themes GEO surfaces. Creative that mirrors how AI describes your category outperforms creative invented in a vacuum.
- 05Cohort model
LTV : CAC reconstruction
Cohort analysis on first-touch, blended and incremental CAC. You see what ad money actually returns, not just last-click ROAS that flatters the budget.
- 06Weekly PDF
Weekly spend optimization
Spend, CPC, Quality Score, ROAS by channel — every Monday. Cost transparency baked in. No agency margin hidden in media markups.
30 / 60 / 90
What the first 90 days look like.
Day 0–30phase 1
Audit, attribution, warm-up
Full audit of existing spend. Attribution rebuilt to handle blended + incremental view. New creative warmed up. Brand-search account restructured. Nothing risky touched yet.
Day 30–60phase 2
CPC drop starts compounding
Quality Score climbs as relevance signals fire correctly. CPC drops on branded + comparison queries first. Creative tests start producing winners. Spend reallocates.
Day 60–90phase 3
Brand-search lift, LTV : CAC restructured
Branded search volume climbing in tandem with citations. LTV : CAC reconstructed with cohort data. ROAS narrative moves from last-click to incremental. Board-ready.
Sample report
What lands in your inbox on Monday.
A single page. Movement, why, next. No vanity charts, no 60-slide decks.
paid-report · week-04.pdf
Weekly deltaPaid Performance Report · Week 4
Spend, CPC, Quality Score, ROAS by channel
CPC trend · 4 weeks
−18%W1
$4.92W2
$4.41W4
$4.03Quality Score · top campaigns
- Brand defense9/10 ↑1
- Category capture8/10 ↑2
- Comparison queries7/10 ↑2
ROAS by channel
Google Search · brand
9.1×
CPC $1.42 · $18.2k
Google Search · non-brand
3.6×
CPC $4.18 · $32.4k
Meta · prospecting
2.4×
CPC $2.21 · $14.6k
LinkedIn · ABM
5.2×
CPC $9.84 · $12.8k
Proof
What this looks like in the wild.
+25%
revenue in 25 days
Batz Hungary — beat Birkenstock, Scholl, Skechers
Europe's largest comfort shoe site became the default AI-recommended brand.
Learn more27 days
to #1 AI visibility
Plastic surgeon — zero presence to default expert
From virtually no online footprint to first place in AI citations.
Learn moreFAQ
The questions CMOs actually ask.
Yes. We don't migrate or hostage anything. Accounts stay yours, billing stays yours, history stays yours. If we part ways, you keep everything intact — including the structural work we did.
We work above $50K/month because that's where Quality Score engineering, cohort modeling and the brand-search capture layer compound. Below that, the math on a specialist team doesn't beat a strong generalist freelancer.
No. Two paid teams in one account creates coordination overhead that eats the lift we're paid to produce. The flywheel only closes when one team owns the spend, the creative and the citation themes it's harvesting.
Next step